Post by hasina999 on Oct 31, 2024 0:03:31 GMT -5
What is the Inbound Marketing methodology that we use on a daily basis for our clients and for our own growth? Since its creation at MIT in Boston in 2006, a stone's throw from Harvard, inbound marketing, a pull method for naturally attracting customers, has evolved considerably in line with technological advances and market expectations. Initially presented as an acquisition methodology, sometimes complementary to others (outbound, nearbound), inbound marketing has swapped its good old tunnel for a wheel or rather a cycle , namely the flywheel in VO, this virtuous circle of commerce. Today this philosophy is still evolving towards Revenue Operations. What exactly does this change?
The Inbound Methodology
Flashback. It is 2006, in Boston at the Massachusetts Institute of Technology, the famous and prestigious MIT . Two “students”, Brian Halligan and Dharmesh Shah, create Hubspot , a SaaS software publisher which initially woocommerce web design service is a platform marketing automation platform.
Indeed, with the surge in web searches and consumer evolution , they see that “dad” marketing has had its heyday. If customers are online or on social media and researching before they buy, it seems obvious that, among other things, it is necessary to:
Create quality content (blog, podcasts, videos, guides, case studies, etc.) that engages a specific audience, namely personas
Be well referenced on search engines to attract traffic to your site and establish authority in your field
Have a real strategy on social networks to promote your content to target audiences
Increase and finely qualify your database to send the right email to the right person, at the right time and in the right context in order to avoid spamming.
This is how attraction marketing was born, a “pull” method to attract Internet users to your home and try to convert them into customers, at their own pace, thanks to automated and personalized marketing. It will be materialized in a first book in 2010.
And that's how I tried to explain it to my mother when I launched the MMIO agency.
Little by little and over the years, the software has transformed into a global sales/marketing/customer relations platform, where the entire customer cycle is managed: among other things, its website ( CMS ), its social networks, ads, CRM , customer relations (after-sales service, ticketing, etc.) and of course the marketing part (landing pages, emails, CTA, SEO , etc.
The Inbound Methodology
Flashback. It is 2006, in Boston at the Massachusetts Institute of Technology, the famous and prestigious MIT . Two “students”, Brian Halligan and Dharmesh Shah, create Hubspot , a SaaS software publisher which initially woocommerce web design service is a platform marketing automation platform.
Indeed, with the surge in web searches and consumer evolution , they see that “dad” marketing has had its heyday. If customers are online or on social media and researching before they buy, it seems obvious that, among other things, it is necessary to:
Create quality content (blog, podcasts, videos, guides, case studies, etc.) that engages a specific audience, namely personas
Be well referenced on search engines to attract traffic to your site and establish authority in your field
Have a real strategy on social networks to promote your content to target audiences
Increase and finely qualify your database to send the right email to the right person, at the right time and in the right context in order to avoid spamming.
This is how attraction marketing was born, a “pull” method to attract Internet users to your home and try to convert them into customers, at their own pace, thanks to automated and personalized marketing. It will be materialized in a first book in 2010.
And that's how I tried to explain it to my mother when I launched the MMIO agency.
Little by little and over the years, the software has transformed into a global sales/marketing/customer relations platform, where the entire customer cycle is managed: among other things, its website ( CMS ), its social networks, ads, CRM , customer relations (after-sales service, ticketing, etc.) and of course the marketing part (landing pages, emails, CTA, SEO , etc.